Entrepreneurship: From Business Idea To Action

About Course

Branding refers to the marketing practice of creating a name, symbol, or design that identifies and differentiates a product or service from others in the market. The process of branding involves creating a unique identity for a product or service, which helps to establish a relationship with customers and communicate the value of the offering.

Branding also includes the development of a brand strategy, which outlines the overall vision, mission,

What Will You Learn?

  • 1. Brand Strategy
  • 2. Brand Identity
  • 3. Brand Messaging
  • 4. Brand Positioning
  • 5. Consumer Behavior
  • 6. Brand Measurement and Management
  • 7. Integrated Marketing Communications
  • 8. Digital Marketing
  • 9. Brand Storytelling
  • 10. Global Branding

Course Content

Brand Strategy

Brand Identity