Branding refers to the marketing practice of creating a name, symbol, or design that identifies and differentiates a product or service from others in the market. The process of branding involves creating a unique identity for a product or service, which helps to establish a relationship with customers and communicate the value of the offering.

Branding also includes the development of a brand strategy, which outlines the overall vision, mission, and goals of the brand, as well as the tactics and messaging that will be used to communicate the brand to target audiences. In the end, it helps the customers to know, remember and trust the company, product and service that they are buying.